SORTED IN – PACKAGING, ART DIRECTION & FOOD STYLING

SORTED IN – ART DIRECTION & STYLING

SKYY VODKA

SQWISHFUL:

SKYY LIGHT 300

FRUIT STYLING

SPONGELAND

SKYY-WATERMELON-BOTTLE
SKYYWATERMELON_ANGLE

PROJECT INFO:

SKYY Vodka Infusions is an American spirit available in a variety of fruit infused flavors. The brief was simple: SKYY Vodka's label historically consist of a beautifully and uniquely styled fruit and cocktail garnishes. Our task was to create a label that was unique and fresh to stand out in the noisy spirits space. We put our heads down and did a competitive audit and looked at how all the other flavored vodkas in the space styled their fruit flavors and asked ourselves how could we uniquely style a watermelon or express the idea of coldbrew without being too literal.

The Result: two labels that stand out in the flavored vodka space. In a category where watermelons were typically photographed whole, we created a geometric, clean and minimalistic watermelon slice that stood out on shelves. SKYY Sun-Ripened Watermelon ended up flying off shelves and becoming one of the most popular special edition Infusions flavors. So popular that it's become a core SKU in the product line. And as for SKYY Coldbrew: coffee beans and an ice cube so you never have to compromise between drinking iced coffee and having a brunch cocktail.

  • Creative Team
  • Agency: Superunion
  • Client: Campari / SKYY Vodka
  • Photography: David Chow
  • Food Styling: Haruko Hayakawa
  • Disciplines
  • Packaging / Photography / Art Direction / Food Styling
SKYY_WATERMELON_CLOSEUP
111619_HoC_Skyy_BG_056
SKYY_COFFEE_ANGLE_WEB
111619_HoC_Skyy_218

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