Haruko-1025453-4_LR

ABOUT ME

Haruko Hayakawa is a CG Artist and Creative Director based out of Brooklyn, New York. She was previously an Associate Creative Director with Superunion, leading design teams across a wide range of brand projects. She's currently collaborating with clients across CG, NFTs and photography & video production work.

Haruko is a graduate of The School of Visual Arts with a BFA in Graphic Design. After graduation she spent her time in advertising as at Anomaly. She later went on to freelance and worked for some of the top advertising and brand agencies in the city. Along the way, she picked up food styling and has since been hired as an art director and food stylist for brands like Panera Bread, Chobani and Icelandic Provisions. She spent the last two and a half years directing design teams at Superunion with experience working with automotive, food, hospitality and non profit brands. 

Her work has been featured on Bon Appetit, The James Beard Foundation, Hypebeast, ELLE, WMag, T: The New York Times Style Magazine, The Branding Identity, The Wallstreet Journal, Yahoo Finance, WWD, Brand New: Under Consideration, The Dieline and Packaging of the World.

Please feel free to reach out to hello@haruko.co

Haruko Hayakawa is a freelance Creative Director and Designer based out of Brooklyn, New York. She was previously an Associate Creative Director with Superunion, leading design teams across a wide range of brand projects. She's currently collaborating with clients across branding and photography & video production work.

Haruko is a graduate of  The School of Visual Arts with a BFA in Graphic Design. After graduation she spent her time in advertising as a Designer at Anomaly. She later went on to freelance and worked for some of the top advertising and brand agencies in the city. Along the way, she picked up food styling and has since been hired as an art director and food stylist for brands like Panera Bread, Chobani and Icelandic Provisions. She spent the last two and a half years directing design teams at Superunion with experience working with automotive, food, hospitality and non profit brands. 

Please feel free to reach out to hello@haruko.co

SERVICES

3D Modeling + Rendering
Product Visualization
Pre-Launch Products
Rapid prototyping / 3D printing
Illustration
Art Direction
Content Creation

Branding & Visual Identity
Art Direction
Food & Prop Styling
Photography
Photo & Video Prodution
Content Creation
Brand Consultation
Logotype Design
Brand Systems

CLIENTS

Panera Bread
SKKN by Kim Kardashian
Departures Magazine
Bon Appetit
Fly by Jing
Blueland
T: The New York Times Style Magazine

Ford
88Rising
OMSOM
Casa Noble
SKYY Vodka
Nouns DAO
World of Women NFT
The McKittrick Hotel / Emursive
White Moustache
KOA
Welcome to Chinatown
Tyson Foods
KARA
Urban Justice Center
Courtleigh Hotel Group
The Wallstreet Journal

Panera Bread
Ford
White Moustache
SKYY Vodaka Infusions
Tyson Foods
Icelandic Provisions
Urban Justice Center
Courtleigh Hotel Group
Chobani

Panera Bread
Ford
White Moustache
SKYY Vodaka Infusions
Tyson Foods
Icelandic Provisions
Urban Justice Center
Courtleigh Hotel Group
Chobani

PRESS & SPEAKING

Axios - Jobs on the Rise: CG product artist
Fly by Jing Interview
First Gen Burden Podcast with Rich Tu

FIT (Fashion Institute of Technology) Seeing Is Believing: An AAPI Visionary Entrepreneurs Panel Discussion

Please reach out to hello@haruko.co for any speaking, podcast and lecturing opportunities.

Urban Justice Center:
2019 Transform Award 'Grand Prix' and 'Best Visual Identity of the Year'. Overall winner of 8 Transform Gold Awards 

Escalent:
2019 Transform Silver: 'Best visual identity from the professional services sector'

Tyson Foods:

2017 Transform Gold: 'Best visual identity in the food and beverage sector'
2017 Transform Silver: 'Best brand development project to reflect changed mission, values, or positioning'

Urban Justice Center:
2019 Transform Award 'Grand Prix' and 'Best Visual Identity of the Year'. Overall winner of 8 Transform Gold Awards 

Escalent:
2019 Transform Silver: 'Best visual identity from the professional services sector'

Tyson Foods:

2017 Transform Gold: 'Best visual identity in the food and beverage sector'
2017 Transform Silver: 'Best brand development project to reflect changed mission, values, or positioning'

AWARDS & MENTIONS

Semplice Best Portfolios of 2022: Best Unexpected Find


Urban Justice Center:

2019 Transform North America 'Grand Prix' Award and 'Best Visual Identity of the Year'. Overall winner of 8 Transform Gold Awards 

Escalent:
2019 Transform North America: Silver for the 'Best visual identity from the professional services sector'

Tyson Foods:

2017 Transform Gold: 'Best visual identity in the food and beverage sector'
2017 Transform Silver: 'Best brand development project to reflect changed mission, values, or positioning'

Our Roots:
Showcase at The James Beard Foundation in partnership with Carmen&Co. and Chef Jenny Dorsey.

Urban Justice Center:
2019 Transform Award 'Grand Prix' and 'Best Visual Identity of the Year'. Overall winner of 8 Transform Gold Awards 

Escalent:
2019 Transform Silver: 'Best visual identity from the professional services sector'

Tyson Foods:

2017 Transform Gold: 'Best visual identity in the food and beverage sector'
2017 Transform Silver: 'Best brand development project to reflect changed mission, values, or positioning'

Urban Justice Center:
2019 Transform Award 'Grand Prix' and 'Best Visual Identity of the Year'. Overall winner of 8 Transform Gold Awards 

Escalent:
2019 Transform Silver: 'Best visual identity from the professional services sector'

Tyson Foods:

2017 Transform Gold: 'Best visual identity in the food and beverage sector'
2017 Transform Silver: 'Best brand development project to reflect changed mission, values, or positioning'