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ABOUT ME

Haruko Hayakawa is a freelance Creative Director and Designer based out of Brooklyn, New York. She was previously an Associate Creative Director with Superunion, leading design teams across a wide range of brand projects. She's currently collaborating with clients across branding and photography & video production work.

Haruko is a graduate of The School of Visual Arts with a BFA in Graphic Design. After graduation she spent her time in advertising as at Anomaly. She later went on to freelance and worked for some of the top advertising and brand agencies in the city. Along the way, she picked up food styling and has since been hired as an art director and food stylist for brands like Panera Bread, Chobani and Icelandic Provisions. She spent the last two and a half years directing design teams at Superunion with experience working with automotive, food, hospitality and non profit brands. 

Her work has been featured at The James Beard Foundation, Hypebae, WMag, T: The New York Times Style Magazine, The Wallstreet Journal, WWD, Brand New: Under Consideration, The Dieline and Packaging of the World.

Please feel free to reach out to hello@haruko.co

Haruko Hayakawa is a freelance Creative Director and Designer based out of Brooklyn, New York. She was previously an Associate Creative Director with Superunion, leading design teams across a wide range of brand projects. She's currently collaborating with clients across branding and photography & video production work.

Haruko is a graduate of  The School of Visual Arts with a BFA in Graphic Design. After graduation she spent her time in advertising as a Designer at Anomaly. She later went on to freelance and worked for some of the top advertising and brand agencies in the city. Along the way, she picked up food styling and has since been hired as an art director and food stylist for brands like Panera Bread, Chobani and Icelandic Provisions. She spent the last two and a half years directing design teams at Superunion with experience working with automotive, food, hospitality and non profit brands. 

Please feel free to reach out to hello@haruko.co

COLLABORATE

I'm always interested in collaborating on creative projects with brands, producers, stylists and other creatives. I also love mentoring and supporting upcoming creatives. Please feel free to reach out to me.

I'm always interested in collaborating on creative projects with brands, producers, stylists and other creatives. Please feel free to reach out to me about opportunities.

SERVICES

Branding & Visual Identity
Art Direction
3D Rendering
Product Visualization
Illustration
Food & Prop Styling
Stop Motion
Photography
Photo & Video Prodution
Content Creation
Brand Consultation
Logotype Design
Brand Systems

Branding & Visual Identity
Art Direction
Food & Prop Styling
Photography
Photo & Video Prodution
Content Creation
Brand Consultation
Logotype Design
Brand Systems

CLIENTS

Panera Bread
T: The New York Times Style Magazine
Ford
The McKittrick Hotel
White Moustache
KOA
SKYY Vodka Infusions
Tyson Foods
KARA
Urban Justice Center
Courtleigh Hotel Group
The Wallstreet Journal

Panera Bread
Ford
White Moustache
SKYY Vodaka Infusions
Tyson Foods
Icelandic Provisions
Urban Justice Center
Courtleigh Hotel Group
Chobani

Panera Bread
Ford
White Moustache
SKYY Vodaka Infusions
Tyson Foods
Icelandic Provisions
Urban Justice Center
Courtleigh Hotel Group
Chobani

AWARDS & MENTIONS

Urban Justice Center:
2019 Transform North America 'Grand Prix' Award and 'Best Visual Identity of the Year'. Overall winner of 8 Transform Gold Awards 

Escalent:
2019 Transform North America: Silver for the 'Best visual identity from the professional services sector'

Tyson Foods:

2017 Transform Gold: 'Best visual identity in the food and beverage sector'
2017 Transform Silver: 'Best brand development project to reflect changed mission, values, or positioning'

Our Roots:
Showcase at The James Beard Foundation in partnership with Carmen&Co. and Chef Jenny Dorsey.

Urban Justice Center:
2019 Transform Award 'Grand Prix' and 'Best Visual Identity of the Year'. Overall winner of 8 Transform Gold Awards 

Escalent:
2019 Transform Silver: 'Best visual identity from the professional services sector'

Tyson Foods:

2017 Transform Gold: 'Best visual identity in the food and beverage sector'
2017 Transform Silver: 'Best brand development project to reflect changed mission, values, or positioning'

Urban Justice Center:
2019 Transform Award 'Grand Prix' and 'Best Visual Identity of the Year'. Overall winner of 8 Transform Gold Awards 

Escalent:
2019 Transform Silver: 'Best visual identity from the professional services sector'

Tyson Foods:

2017 Transform Gold: 'Best visual identity in the food and beverage sector'
2017 Transform Silver: 'Best brand development project to reflect changed mission, values, or positioning'

INSTAGRAM FEED:

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