Portrait by Oliver Covrett
ABOUT ME
Haruko Hayakawa is a CG Artist and Creative Director based in Brooklyn. With over a decade of experience in branding, advertising and photography she focuses on creating 3D visuals for brands, editorial outlets and advertising campaigns. Some of her clients include Apple, Blueland, 88Rising, Fly by Jing, The New York Times, Google Creative Lab, Bubble Skincare, and Casa Noble. She has an interest in the world of consumer products and how brands shape society and culture. She aims to create work that evokes a sense of familiarity and nostalgia, especially for those who relate with her Asian-American upbringing.
Her work has been featured on Fast Company, Forbes, Axios, Bon Appetit, Creative Boom, The James Beard Foundation, Print Mag, Hypebeast, Tidal Magazine, T: The New York Times Style Magazine, The Branding Identity, Telegraph, Brand New: Under Consideration and The Dieline.
Please feel free to reach out to hello@haruko.co
SERVICES
3D Modeling + Rendering
Product Visualization
Pre-Launch Products
Rapid prototyping / 3D printing
Illustration
Art Direction
Art Licensing
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Reach out to hello@haruko.co for licensing. Imagery on this website may be available for exclusive or non exclusive licensing.
CLIENTS
Apple
Google
T: The New York Times Style Magazine
Departures Magazine
Los Angeles Times
ELLE
The Telegraph Magazine
The Wallstreet Journal
The Washington Post
Die Zeit
Elite Daily
Bon Appetit
Anyway Magazine
Panera Bread
OMSOM
Casa Noble
Cometeer
Poppi
Sprinter (Kylie Jenner)
SKYY Vodka
Flow Water
Recess
Casa Malka
Vinepair
White Moustache
Fly by Jing
Gimme Seaweed
Blueland
Pluto Pillow
Bubble Skincare
SKKN by Kim Kardashian
KOA
KARA
BIGHIT
88Rising
Ta-ku / Future Classic
L'imperatrice / Microqlima
Red Rock Casino
Nouns DAO
World of Women NFT
Sleep No More / The McKittrick Hotel
Welcome to Chinatown
Urban Justice Center
The Ford House
Ford Motors
Agencies & Studios: Anomaly, BASIC/DEPT, Saatchi & Saatchi, Superunion / Brand Union, The New Company, WPP, High Tide, FIG, Nihilo, Creech, Perron-Roettinger and Regular Practice.
PRESS & SPEAKING
Fast Company: Google's new image generation tool shows how perceptions of AI in creative work are evolving
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Forbes: Google asked four artists to reimagine Alice in Wonderland using AI
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Print Mag: The Undervalued Force of Women Founders
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Creative Boom: Haruko Hayakawa creates surreal CG artwork packed with humour and subversion
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Interview with EditorX by Wix
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Axios - Jobs on the Rise: CG product artist
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CG Interview with Pro Tharan
Fly by Jing Interview
First Gen Burden Podcast with Rich Tu
FIT (Fashion Institute of Technology) Seeing Is Believing: An AAPI Visionary Entrepreneurs Panel Discussion
Please reach out to hello@haruko.co for any speaking, podcast and lecturing opportunities.
AWARDS & MENTIONS
2024: Bronze Cube, The One Club and The Art Directors Club for Casa Malka Tequila
2022: Semplice Best Portfolios - Best Unexpected Find
2019: Urban Justice Center - Transform North America 'Grand Prix' Award and 'Best Visual Identity of the Year'. Overall winner of 8 Transform Gold Awards
2019: Escalent - Transform North America: Silver for the 'Best visual identity from the professional services sector'
2017: Tyson Foods - Transform Gold: 'Best visual identity in the food and beverage sector'
2017: Tyson Foods - Transform Silver: 'Best brand development project to reflect changed mission, values, or positioning'
Our Roots:
Showcase at The James Beard Foundation in partnership with Carmen&Co. and Chef Jenny Dorsey.