SORTED IN – IDENTITY & BRANDING
TYSON FOODS:
TYSON FOODS:
NOT JUST A
CHICKEN BRAND
NOT JUST A CHICKEN BRAND
PROJECT INFO:
Tyson Food's legacy is one of food, family and a pioneering spirit. They work hard today, while dreaming about what could be tomorrow. From John W. Tyson’s humble start to our company’s meaningful new purpose, Tyson is a family, and a business—of innovation, progress and momentum. The weathervane is the farmer’s compass, it signals direction. At Tyson Foods, the compass points forward. The T monogram creates a crest that speaks to both the direction of the company— always moving forward, focused on the future, raising expectations—and its strong family roots.
- Creative Team
- Agency: Superunion
- Executive Creative Director: Sam Becker
- Design Director: Stephanie Gosman
- Design Director: Haruko Hayakawa
- Designer: Delaney Lundquist
- Mentions:
- Tyson Award Gold & Silver 2017
- Brand New Review
- Disciplines
- Corporate Rebrand
Floral Explorations3D ANIMATION
Blueland3D MODELING + RENDERING
JIMMY CHOO3D MODELING & RENDERING
SKKN by Kim Kardashian3D Modeling + Rendering
Flow Water3D MODELING + RENDERING
High Tide Sound System Vol. 543D Modeling & Rendering
Casa Malka3D Modeling + Rendering
Objects of Desire3D MODELING + RENDERING
Telegraph: Tweakments3D MODELING & RENDERING
Scotria3D MODELING & RENDERING
HeartBurger3D MODELING + RENDERING
Cocktails3D Modeling + Animation
Bon Appetit: The Future of Food3D Modeling + Rendering
Moon Prism Power, Make Up3D Animation
Cyborgs3D MODELING + RENDERING
Precious Metals3D MODELING + RENDERING
Tom Ford3D Modeling + Rendering
MARTINE ALI3D MODELING & RENDERING
Everology3D Modeling + Rendering
Trixie Mattel3D Modeling + Animation
MiniMart3D Modeling + Rendering
KOA3D Modeling & Rendering
Fly By JingArt Direction & Photography
Soku3D Modeling & Rendering
NYT: The Taste of SummerPhotography & Styling
World of Women NFT3D Modeling + Rendering, NFTs
Chloe Nile3D MODELING + RENDERING
CG Product Visualization3D Modeling & Rendering
White Moustache YogurtBranding, Packaging, 3D
T Magazine: Steel WatchesPackaging & Prop Styling
NYT: America’s Monuments, ReimaginedPhotography & Styling
New York Times: Tiny Architect-Designed HousesANIMATION & PROP STYLING
The New York Times: Paper DollsPHOTOGRAPHY, PROP STYLING & ANIMATION
SKYY VodkaPackaging, Art Direction & Food Styling
Urban Justice CenterIdentity & Branding
Our RootsArt Direction & Prop Styling
Tyson FoodsIdentity & Branding
Panera Bread Beautifully Clean CampaignFood Styling