SORTED IN – IDENTITY & BRANDING

TYSON FOODS:

TYSON FOODS:

Tyson_Cover

NOT JUST A
CHICKEN BRAND

NOT JUST A CHICKEN BRAND

PROJECT INFO:

Tyson Food's legacy is one of food, family and a pioneering spirit. They work hard today, while dreaming about what could be tomorrow. From John W. Tyson’s humble start to our company’s meaningful new purpose, Tyson is a family, and a business—of innovation, progress and momentum. The weathervane is the farmer’s compass, it signals direction. At Tyson Foods, the compass points forward. The T monogram creates a crest that speaks to both the direction of the company— always moving forward, focused on the future, raising expectations—and its strong family roots.

  • Creative Team
  • Agency: Superunion
  • Executive Creative Director: Sam Becker
  • Design Director: Stephanie Gosman
  • Design Director: Haruko Hayakawa
  • Designer: Delaney Lundquist
  • Mentions:
  • Tyson Award Gold & Silver 2017
  • Brand New Review
  • Disciplines
  • Corporate Rebrand
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Tyson Drivers
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