SORTED IN – ART DIRECTION & STYLING

SORTED IN – ART DIRECTION & STYLING

SQWISHFUL

SQWISHFUL:

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WELCOME TO
SPONGELAND

SPONGELAND

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PROJECT INFO:

Sqwishful is a new wave of sponges for the next generation of homes. It's plastic free and made of natural materials that does not contribute to plastic waste that ends up in oceans and never leaves landfills. These sponges can even be composted in your flower gardens in a month! These series of photos celebrate this sqwishful sponge world by celebrating the natural origins and usage of this product through a joyfully quirky lens. 

  • Creative Team
  • Studio: House of Chow
  • Client: Sqwishful
  • Photography: David Chow
  • Creative Direction: Haruko Hayakawa
  • Stylist: Helene Chen
  • Florals: Carmen&Co.
  • Disciplines
  • Photography / Art Direction
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